In 2024, the global fragrance market was projected to reach $38.80 billion with a CAGR of 6.5% and to surpass $60.50 billion by 2033, according to a recent report from Custom Market Insights. Within this booming category, body mists—those affordable and often accessible spritzes—have quietly cemented their place as a strategic entry point for both brands and consumers. They are driving innovation in fragrance, opening revenue streams across mass and prestige, challenging traditional luxury’s perception of scent, and defining what’s next for the category.Consider the case of Bath & Body Works, the American powerhouse with over $7.3 billion in 2024 net sales and nearly 1,900 stores. Its Fine Fragrance Mists (FFMs), a core part of its product portfolio, regularly rank among its top-selling lines. In Q3 2024, for example, FFMs were part of what helped to drive overall revenue growth of 3.1% to $1.61 billion. Notably, the brand’s loyalty program—now boasting 39 million members and accounting for 80% of US sales—has transformed body mists into revenue engines by facilitating frequent repeat purchases.Despite a rough year for the company in 2024, which saw a 40% decline in market capitalization, Q1 2025 net sales still reached $1.4 billion (up 2.9%) with earnings per share (EPS) rising 29%—an indication that the fragrance momentum, led by mists, remains strong. These are proof points that body mists generate scale, foster loyalty, and bolster margins—all at a price point that remains consumer-friendly. “We don’t just follow trends—we’ve been shaping them for the past three decades,” Kristie Lewis, SVP of Merchandising, told BeautyMatter.